LakePointe Church is one of the largest congregations in the country, with 15,000 in weekly attendance. As Communications Director, I was responsible for thousands of design, website, advertising, email, social media content and print projects annually.

Major projects included:

• Environmental and wayfinding signage design of a 4,500 seat auditorium
• Design input and approval for 12,000 flyers weekly and 500,000 direct mail pieces annually. 
• Content writing and layout design for quarterly magazine distribution of 10,000 pieces.
• Design conceptualization, and project oversight of $1M children's activity space with amusement park quality aesthetics.

Over the last decade, I've implemented scores of content elements for various projects, including:

The original K&S logo was dated and rigid. It lacked personality and failed to accurately tell the K&S story. As part of a brand overhaul, I led the creative process for the logo, messaging, and website.

The logo is comprised of a “compass” icon and a word mark. The compass represents the idea that K&S doesn’t just help their customers avoid risk, they actually help them navigate risk while guiding the organization to the best insurance solutions. The green in the color palette stands for growth. K&S partners with their clients to help grow and enhance their businesses.

In addition, I led the creative process for an entire brand collateral package, signage, and website redesign using the new brand identity. This process resulted in significant company growth, and an eventual acquisition by national brand.

SERVICES PROVIDED

Visual Brand Development
Logo Redesign
Website Redesign
Revised Print Marketing Collateral
Revised Signage Design
Established Brand Messaging

I directed the complete rebuild of Elite Health Online, which generates about $7M in online sales. 

EXPERTISE PROVIDED: https://elitehealthonline.com

Redesigned 200 pages of content
Rewrote copy for pages, headlines
Revamped SEO / Site Taxonomy
Optimized 160 products
Optimized page speed
Added Video Interactivity

Carrco Painting is one of the most respected commercial finishing companies in Texas, working on projects such as: Kyle Field Stadium, DFW Airport, The Star, Toyota Headquarters, Dallas Love Field, and more.

I provided overall strategic leadership to their rebranding project, and design direction to the web and graphics team to tell their unique brand story in a compelling way.

SERVICES PROVIDED

Visual Brand Development
Logo Redesign
Website Redesign
Revised Print Marketing Collateral
Established Brand Messaging

Over the last decade, I've implemented scores of content elements for various projects, including:

Having spent more than 6 years in the promotional products industry, I have led major campaigns around swag related products for events, including:

• Event badges for TedX 
• Custom swag boxes for more than 200 customers
• Thousands of T-Shirts, Lanyards, Wristbands, Hats, and other wearables

The Awaken Event was a gathering of  12,000 students at the Kay Bailey Hutchinson Convention Center in Dallas.

As Signage Design Director, I was responsible for designing, and installing all signage of this massive facility.

Projects included:

• Environmental and wayfinding signage design, production, delivery, and installation.
• Manage City Ordinances, as well as stakeholder and facility constraints.
• Production and installation logistics of hundreds of signs.
• Managing team of 40 volunteers, vendors, designers, and contractors to execute project.

The Garment District is in New York City on Broadway. Client came to me for signage design and installation consulting.  Project involved procuring proper signage sizes, designing appropriately sized public signage, and coordinating logistics to install the signs directly above the Subway.